Why does metlife have snoopy

MetLife is shifting away from its consumer-driven US life-insurance business and no longer needs the Peanuts character to make itself seem more approachable. The company revealed earlier this month that it planned to spin off the bulk of its US life-insurance business in , to concentrate on selling products—including life, dental, and other insurance plans—directly to employers for their benefits programs.

It also sells pension programs and annuities, and has a life-insurance business abroad. Starting next year, MetLife will reportedly stop contracting blimps to float over outdoor events including golf tournaments and football games, and slash other efforts aimed at consumers that featured Snoopy and the Peanuts gang. The terms are not public, the Wall Street Journal noted.

MetLife has notified the company that licenses the Peanuts characters, Iconix Brand Group, about the move, but said it will take time to phase Snoopy out of all its materials. The company did not say how long. Navigating life together. Want more business news? The change might make sense. But I still feel like Charlie Brown after Lucy yanks the football away from him as he's about to kick it.

MetLife is dumping Snoopy and other Peanuts characters from its ads. What do you think of the move? We're no longer maintaining this page. View source. History Talk 1. MetLife - Snoopy Safari Cruise. Met Life Snoopy and Linus for Metropolitan Life - ad.

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